“You can use typography and wording to completely change the perception of a thing without changing anything about it” -Virgil Abloh
Subcultures play a pivotal role in the fashion realm. High end brands embody and rework them in accordance with their own style and vision. The emergence of the so called ‘chavs’ had a huge impact aesthetically and economically to brands.
In 2018, French fashion house Celine revealed a new logo inspired by the brands identity in the 1960s. The logo redesign is the first major change for the brand in over 50 years.
Typography is the main design element that can define and redefine a fashion brand. Typeface provides a word, but can also imply a feeling, time, place and attitude. Twenty-first century designers can often feel like everything has been done before, so where will they next look for inspiration, what will be the next big thing for fashion?
On- trend or potential ignorance and oversaturation? You decide.
In efforts to provide some chronologicity to this blog, I thought I would start at the beginning of my love affair with magazines. Vogue, Harper’s Bazaar, ELLE and Marie Claire were what I considered to be the big four. Their pages were flooded with everything I wanted to be. Successful women wearing beautiful outfits that I would try to recreate from my mums (very basic) wardrobe, pictures of runway shows that resembled that of aliens landing on Earth- it was all so magical to me. This blog post will be looking at the relationship between magazine logos and their brand persona.
